nukkad Become a seller

For homegrown brands and small businesses with a story

Go live. Sell to all of India.

Show your pieces, answer questions and take orders in one live show, from your shop, studio or home. We bring the buyers and handle the orders.

Become a seller Applications open for our first sellers
Hansa's BandhaniAhmedabad
LIVE 212
Now showing: red dupatta
MeeraIs the green border also in maroon?
RituHow many days to tie one dupatta?
Anjali, Punebought the red dupatta
Red bandhani dupattaOnly 2 left
Buy ₹4,200
Ask Hansa something…

This week on Nukkadexample

LIVE NOW
Tuesday 4 pmHansa's BandhaniBandhani from Ahmedabad
Ceramics
Wednesday 7 pmLily Pond CeramicsHand-painted mugs from Kochi
Pantry
Thursday 11 amBebe's AchaarHome-made pickles from Amritsar
Toys
Friday 6 pmTinker WoodWooden toys from Mysuru
Accessories
Saturday 5 pmBow StoryScrunchies and clips from Indore
Beauty
Saturday 8 pmEmber & RootHair oils from Bengaluru
Jewellery
Sunday 12 pmKaaru SilverSilver jewellery from Jaipur

Going live is simpler than it sounds.

No studio, no lights, no perfect English. Go live from your home, shop, workshop or stall. If you can show a customer your pieces, you can do this.

  1. Prop up your phone

    On a stand or a stack of books. Sit near a window for good light.

  2. Lay out your pieces

    On hangers, on a table, or on a clean bedsheet.

  3. Pick up each piece and talk

    What it is, how it's made, what it costs. Read out questions and answer them. Use whichever language you're comfortable in.

  4. Buyers tap Buy

    That's it. We handle payments, orders and pickup. We'll help you set up before your first show.

Small on purpose.

We're starting with a small group of sellers, each with their own regular show.

Buyers get to know you, set a reminder for your next show, and come back for you.

Who we're looking for

Homegrown brands, women-led businesses, Instagram shops, makers and family businesses. If you've had a stall at your city's favourite exhibition or flea market, we'd love to meet you. Any age, any city.

You make it, design it or pick it

With your own hands, with your team, or straight from the makers.

You have a story to tell

A technique, a region, a family history, or an idea you couldn't let go of.

Customers come back to you

At exhibitions and pop-ups, on Instagram or on your own site.

You can go live regularly

We suggest one show a week to start. More is welcome.

How much could you sell?

Move the sliders to match your business. An estimate to help you think, not a promise.

A good story brings people back, and they bring friends.
Live buyers can ask questions before they buy, which helps.

Estimated sales a month

₹72,000

6orders a show
₹18,000sales a show

Before our commission. We'll share terms on the call.

From applying to selling

  1. Apply in five minutes

    Tell us what you sell and why it's special.

  2. Quick video call

    Show us your work on WhatsApp. We'll pick your show times together.

  3. Go live

    We help you set up and sit in on chat for your first shows.

  4. Pack and you're done

    Buyers pay in the app. You get one order list. We do pickup, tracking and buyer questions.

All your orders in one place

This is what you see after every show. No DMs, no UPI screenshots, no spreadsheets.

What you get

Buyers from across India

People outside your city, watching from home.

A regular show slot

We promote your show before you go live. Shows that do well get more slots.

Orders handled for you

Payments, pickup, tracking and buyer questions.

Help with your first shows

Our team sits in on chat and confirms orders.

Clips for your Instagram

Every show is recorded and cut into short clips.

A shop that stays open

Your pieces stay listed after every show, with short clips from it, so buyers who missed it can still buy.

Find your people.

You won't be doing this alone. Join a community of brands that don't compete with each other, from your region or around a theme. One brand of each kind, so you share buyers instead of fighting for them.

  • Promote each otherShare each other's shows with your followers.
  • Reach the right buyersPeople across India who love your kind of work.
  • Learn togetherTips from founders who've been where you are.
By craftArt on everyday things

Illustrative

Starting with

And much more. Don't see yours? Apply anyway and tell us about it.

Sarees and handloom Clothing Kidswear and toys Jewellery Bags and accessories Footwear Home and decor Ceramics and tableware Beauty, bath and body Food and pantry Stationery, art and gifts

Your first show could be two weeks away.

Five minutes to apply. We read every application and reply on WhatsApp.

Nukkad is built in Mumbai by a small team that already runs a fashion shopping app for women across India.

Run a thrift or vintage store? Apply here

Questions

What's the community?

Brands from your region or around a theme, each selling something different, who share each other's shows, swap tips and help each other grow. We'll introduce you once you're on board.

I sell food. Can I apply?

Yes, if you have an FSSAI licence. Pickles, snacks, spices and other pantry items work well live.

Do I have to show my face?

No. You can keep the camera on your hands and products and just talk. What matters is that buyers can see the piece clearly.

Do I need a studio or special equipment?

No. A phone, a stand or a stack of books, and good light from a window is enough. Your home, shop, warehouse or stall all work.

Is there a fee to apply?

No. Applying is free, and so is the call.

How many sellers are you taking?

We're starting with a small group so we can help each seller properly. More will join every month.

I don't do exhibitions or pop-ups. Can I still apply?

Yes. Instagram shops and small labels with their own site are just as welcome.

Can I go live more than once a week?

Yes. We recommend starting with one show a week. Sellers whose shows do well get more slots over time.

Which language can I speak?

Whichever you sell best in. Hindi, Gujarati, Tamil, Bengali, English or a mix.

How do you make money?

We take a share of what sells on your show. We'll explain the terms on the call, before you commit to anything.

When do I get paid?

We'll walk you through payments on the call, before you commit to anything.

Know a great homegrown brand?

Send this to them. We're looking for makers with a story, and the best ones often come through a friend.